Foot Canvas was a company I founded with my father that put custom graphic designs on insoles. I spearheaded every touchpoint (website, marketing, advertising, social media) for Foot Canvas.
The insole designs were worn by Beyonce, Colin Kaepernick, DJ Clark Kent, Ric Flair and many more. We sold over 50,000 insoles.
Role: Co-Founder (Feb 2013 - Nov 2017)
Tools: Adobe Creative Suite, Sketch, Shopify
Platforms: Web
‘The Story’ of how Foot Canvas was created.
Beyoncé posted a video on Instagram that featured the Foot Canvas insoles custom designed for Jay Z’s 4:44 album.
Super Bowl Champion, Danny Shelton, with a custom pair of Foot Canvas insoles for his Uggs.
I am holding a pair of WWE x Puma x Foot Canvas sneakers in a Foot Locker in Chicago. The insoles featured legendary wrestlers such as Andre The Giant and Ric Flair.
A pair of insoles sold at Reshoevn8r.
Insoles made for World Champion Brad Hennefer and the JR Smith foundation.
“Design Your Insole” commercial that I headed the creative on.